Who it's for

Built for people who own the number, not people who present it.

Prism is depth, not breadth. It suits operators and analysts who have to explain a change by Monday and would rather read one honest breakdown than build four.

Segment 01

E-commerce operators

Stores doing enough volume that segmentation means something — roughly 500+ orders a month. You already know revenue moved. Prism tells you which slice moved it.

  • Weekly revenue reviews that end with a cause, not a theory
  • Product-level contribution margin instead of gross revenue rankings
  • Discount analysis before the next promo calendar is signed off
  • Return-rate contribution treated as a revenue driver, not an afterthought
4hours of pivot tables replaced per weekly review
Segment 02

Subscription businesses

Where the whole business is a cohort question. Prism reads Stripe subscription state directly and holds MRR, churn, retention and payback in one frame.

  • MRR movement split into new, expansion, contraction and churn
  • Retention curves by acquisition month and plan
  • Payback period per channel against real contribution margin
  • Involuntary churn separated from decided churn
M4typical payback month surfaced on connect
Segment 03

Agencies and aggregators

Many stores, one analysis framework. Every brand gets the same decomposition, so a portfolio review compares like with like instead of comparing spreadsheets.

  • Up to 15 stores on Portfolio, with per-store seats
  • Identical waterfall and cohort definitions across every brand
  • API access to pull decomposition results into your own reporting
  • Add Prism to KPI Atlas for $99/mo when you already report through Atlas
15stores on one Portfolio plan
Honest scoping

Who Prism is not for

Four cases where we'd rather you didn't subscribe.

  • Pre-launch stores or under ~100 orders a month — there is nothing to decompose yet
  • Businesses that cannot supply COGS, if margin and payback are the reason you're buying
  • Marketplace-only sellers on Amazon or eBay
  • Teams who want client-facing reporting dashboards — that's KPI Atlas

Sound like your business? Start with one store.

No trial account needed — start monthly and cancel any time.

Try it here

Drag the inputs. Watch the revenue bar recompose.

This is the same decomposition Prism runs on your live store data — here with synthetic numbers.

net_revenue · decomposition
$787k$662k (-15.9%)
adds removes
$787k
+$47k
−$175k
+$13k
−$10k
$662k
Last period
Traffic
Conversion
AOV
Returns
This period
Traffic+6%
sessions
Conversion rate-21%
cvr
Average order value+2%
aov
Return rate+1.4pp
return_rate