Built for people who own the number, not people who present it.
Prism is depth, not breadth. It suits operators and analysts who have to explain a change by Monday and would rather read one honest breakdown than build four.
E-commerce operators
Stores doing enough volume that segmentation means something — roughly 500+ orders a month. You already know revenue moved. Prism tells you which slice moved it.
- Weekly revenue reviews that end with a cause, not a theory
- Product-level contribution margin instead of gross revenue rankings
- Discount analysis before the next promo calendar is signed off
- Return-rate contribution treated as a revenue driver, not an afterthought
Subscription businesses
Where the whole business is a cohort question. Prism reads Stripe subscription state directly and holds MRR, churn, retention and payback in one frame.
- MRR movement split into new, expansion, contraction and churn
- Retention curves by acquisition month and plan
- Payback period per channel against real contribution margin
- Involuntary churn separated from decided churn
Agencies and aggregators
Many stores, one analysis framework. Every brand gets the same decomposition, so a portfolio review compares like with like instead of comparing spreadsheets.
- Up to 15 stores on Portfolio, with per-store seats
- Identical waterfall and cohort definitions across every brand
- API access to pull decomposition results into your own reporting
- Add Prism to KPI Atlas for $99/mo when you already report through Atlas
Who Prism is not for
Four cases where we'd rather you didn't subscribe.
- Pre-launch stores or under ~100 orders a month — there is nothing to decompose yet
- Businesses that cannot supply COGS, if margin and payback are the reason you're buying
- Marketplace-only sellers on Amazon or eBay
- Teams who want client-facing reporting dashboards — that's KPI Atlas
Sound like your business? Start with one store.
No trial account needed — start monthly and cancel any time.